TITLE

Budget cuts don't slow NASCAR cash

AUTHOR(S)
Geist, Laura Clark
PUB. DATE
February 2002
SOURCE
Automotive News;2/18/2002, Vol. 76 Issue 5971, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the business operations of NASCAR in the United States. Consistency of sponsorship from companies despite economic recession; Cost for acquiring a right to brand a race car with company logo; Benefits gained by NASCAR sponsors.
ACCESSION #
6313957

 

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