Budget cuts don't slow NASCAR cash

Geist, Laura Clark
February 2002
Automotive News;2/18/2002, Vol. 76 Issue 5971, p4
Trade Publication
Focuses on the business operations of NASCAR in the United States. Consistency of sponsorship from companies despite economic recession; Cost for acquiring a right to brand a race car with company logo; Benefits gained by NASCAR sponsors.


Related Articles

  • Coming to a Speedway Near You. SCHONFELD, ERICK // Fortune;3/31/1997, Vol. 135 Issue 6, p38 

    Comments on the increasingly commercial nature of Nascar Winston Cup stock-car racing. Corporate logos as driver identification; Comments from Bill France, head of Nascar; Things preventing Nascar from becoming even more commercial; The inability of small, older tracks to keep up with the prize...

  • Racing for marketing glory. Philippidis, Alex // Westchester County Business Journal;08/04/97, Vol. 36 Issue 31, p1 

    Reports on the sponsorship of teams in the National Association for Stock Car Auto Racing (NASCAR) by corporations in Westchester County, New York. Factors accounting for the automobile racing appeal of NASCAR; Pepsi-Cola Co.'s multi-year endorsement deal with Jeff Gordon, the sport's top...

  • Official Word From Hindquarters. Lewis, Herschell Gordon // Direct;10/15/2005, Vol. 17 Issue 14, p86 

    Comments on the popularity of official sponsorship in the U.S. Designation of Cheekers Drive-In Restaurants as the official burger of the National Association for Stock Car Auto Racing; Information on the inapplicable use of the word official; Effects of officialdom on public skepticism.

  • The great debate. Ingram, Jonathan // AutoWeek;08/23/99, Vol. 49 Issue 35, p43 

    Discusses the issue of whether the National Association of Stock Car Racing (NASCAR) should introduce franchising to provide security to team owners who have helped make Winston Cup racing a major league sport. Announcement by sponsors Tide and McDonald's of their intention to move to a team...

  • Crown Royal ending NASCAR sponsorship.  // Memphis Automotive Report;Aug2011, Vol. 22 Issue 11, p12 

    The article reports that Crown Royal ends its sponsorship with Roush Fenway Racing and decides not to renew its deal with NASCAR partner in Charlotte, North Carolina.

  • Shelby to host NASCAR race at speedway. Smith, Hubble // Las Vegas Business Press (10712186);11/10/2008, Vol. 25 Issue 45, p15 

    The article reports that Las Vegas, Nevada-based Shelby Automobiles has agreed to a one-year sponsorship of the NASCAR race at Las Vegas Motor Speedway, as announced by officials at the Specialty Equipment Market Association Show in Las Vegas. The race will promote various products from Shelby,...

  • Smile, you're a winner! Goldberg, Steve // Time International (South Pacific Edition);6/15/1998, Issue 24, p42 

    Focuses on race car driver Jeff Gordon and how he is bringing stock-car racing into the limelight. The emergence of the National Association for Stock Car Auto Racing (NASCAR) into a national pastime and a coveted marketing vehicle; Requests by corporate marketing executives for endorsements...

  • Just Marketing lands NASCAR deal. Heikens, Norm // Indianapolis Business Journal;8/6/2007, Vol. 28 Issue 22, p33 

    The article reports that Just Marketing has signed a deal with NASCAR to sell corporate sponsorships for the stock-car series' Hall of Fame in Charlotte, North Carolina. The $154-million facility is expected to open on the first quarter of 2010. The 130,000-square-foot facility consists of an...

  • LOGO MOTION. Murray, Arthur O. // Business North Carolina;Oct2005, Vol. 25 Issue 10, p34 

    Features the logos of sponsors of the National Association for Stock Car Auto Racing (NASCAR) in the U.S. in 2005. Interest of the sponsors to put their logos on the racing cars; Cost of sponsorship in the NASCAR; Views of Stephen Pruitt, a finance professor at the University of Missouri at...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics