TITLE

Saturn seeks stylish, youthful image

AUTHOR(S)
Cantwell, Julie
PUB. DATE
February 2002
SOURCE
Automotive News;2/18/2002, Vol. 76 Issue 5971, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the business operations of Saturn, a car company in the United States. Business plans; Techniques in marketing; Impact of advertisement on sales.
ACCESSION #
6313953

 

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