TITLE

You Snooze, You Lose

AUTHOR(S)
Jones, Lucretia DiSanto
PUB. DATE
March 2002
SOURCE
Advisor Today;Mar2002, Vol. 97 Issue 3, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a report on the impact of customer relationship management (CRM) and one-to-one marketing on the retail financial services industry. Background on one-to-one marketing; Strategies for building customer loyalty; Benefits of CRM.
ACCESSION #
6311267

 

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