You Snooze, You Lose

Jones, Lucretia DiSanto
March 2002
Advisor Today;Mar2002, Vol. 97 Issue 3, p38
Trade Publication
Presents a report on the impact of customer relationship management (CRM) and one-to-one marketing on the retail financial services industry. Background on one-to-one marketing; Strategies for building customer loyalty; Benefits of CRM.


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