WB and Sanrio team up to co-brand merchandise

March 2002
Furniture/Today;3/4/2002 Supplement, Vol. 26, p10
Trade Publication
Reports the partnership of Warner Bros. Consumer Products and Sanrio Co. to co-brand merchandises from Tweety Bird and Hello Kitty. Collection of 200 Tweety and Hello Kitty co-brand products; Inclusion of home and fashion accessories and plush, gifts, novelties and personal care items in the collection; Expansion of the ventures throughout most of Asia.


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