TITLE

Creative license

AUTHOR(S)
Sloan, Carole
PUB. DATE
March 2002
SOURCE
Home Textiles Today;3/4/2002, Vol. 23 Issue 26, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the creation of a creative licensed product programs. Divergence between product categories; Inability of licensors to develop their product brands; Confusion of customers over product brand and name.
ACCESSION #
6307577

 

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