TITLE

A sense of occasion

AUTHOR(S)
Marks, Jennifer
PUB. DATE
March 2002
SOURCE
Home Textiles Today;3/4/2002, Vol. 23 Issue 26, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the marketing strategy of Pier 1 Imports Inc. Creation of an effective advertising campaign; Analysis on the satisfaction of customers; Adoptability of product offerings to the lifestyle of customers.
ACCESSION #
6307576

 

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