TITLE

Serta adds fun in Web relaunch

AUTHOR(S)
Perry, David
PUB. DATE
March 2002
SOURCE
Furniture/Today;3/4/2002, Vol. 26 Issue 26, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the marketing duties performed by the Web site of the bedding manufacturer Serta. Features of the Web site; Presentation of products in compelling fashion to attract consumers; Benefits of the electronic commerce page to customers.
ACCESSION #
6306162

 

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