TITLE

Office Max debuting new national ad campaign

PUB. DATE
March 2002
SOURCE
Furniture/Today;3/4/2002 Supplement, Vol. 26, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the launching of a national branding advertising campaign by the office superstore chain OfficeMax Inc. in the U.S. Design of the campaign; tools needed for the competitive business environment; Use of national network radio with a series of commercials for the debut of the campaign.
ACCESSION #
6306090

 

Related Articles

  • OfficeMax to expand in Puerto Rico.  // DSN Retailing Today;8/12/2002, Vol. 41 Issue 15, p4 

    Reports that OfficeMax is planning to open additional superstores in Puerto Rico through 2004. Market positioning of OfficeMax in Puerto Rico with its PowerMax distribution center concept.

  • OfficeMax Pumps Up the Volume.  // Retail Merchandiser;Nov2002 Supplement, Vol. 42, p8 

    Focuses on the marketing performance of OfficeMax as of November 2002. Strategic plans of the chain; Store format conceived by the company.

  • OfficeMax, Staples Both Report Stronger Sales in Fis. 3rd Qtrs. Malester, Jeff // TWICE: This Week in Consumer Electronics;12/9/2002, Vol. 17 Issue 28, p13 

    Analyzes the financial performance of two office superstores, OfficeMax Inc. and Staples Inc. for the fiscal third quarter ending October 26, 2002. Factors that contributed to increase in OfficeMax's net income as compared to loss in 2001; Impact of Microsoft Corp. launch of Windows XP on...

  • OfficeMax, Inc. SWOT Analysis.  // OfficeMax, Inc. SWOT Analysis;Oct2005, p1 

    The book features OfficeMax Inc., an operator of office product superstore headquartered in Itasca, Illinois. The locations of the company's operations and the number of people it employs are provided. It also presents an overview of the financial performance of the company for the fiscal year...

  • Office Superstores Tidy Up. Master, Greg // Retail Merchandiser;Nov2002 Supplement, Vol. 42, p5 

    Focuses on the marketing efforts of office superstore chains Staples, Office Depot and OfficeMax in 2002. Assessment of the performance of the stores.

  • "Advantage" prototype unveils dramatic new look at OfficeMax. Troy, Mike // DSN Retailing Today;10/10/2005, Vol. 44 Issue 19, p4 

    The article reports that the retailer OfficeMax Inc. has opened its new prototype in Cleveland, Ohio. In the superstore there are interesting design elements, a soft color palette, new fixtures, flooring, lighting and signage. A previous prototype of the retailer called Millennium 8.0 featured...

  • Chicago Clients Blow in and Out of Publicis New York. Panczyk, Tania D.; Mack, Ann M. // Adweek Eastern Edition;5/19/2003, Vol. 44 Issue 20, p13 

    The advertising and marketing agency Publicis New York is losing its clients in Chicago, Illinois due to insufficient service and staff turnover. OfficeMax Inc. decided to shift its $40 million account from Publicis New York to the advertising agency WPP Group PLC's JWT. The move by the...

  • The Rubberband Man. Green, Mary // People;8/30/2004, Vol. 62 Issue 9, p40 

    This article profiles Eddie Steeples who appears in a series of television commercials for OfficeMax. Details of his audition; Future plans of Steeples.

  • OfficeMax spruces up catalog to reach core customers. Troy, Mike // Retailing Today;4/14/2008, Vol. 47 Issue 4, p26 

    The article offers information on OfficeMax Inc.'s catalog, which strives to provide customers with a seamless experience regardless of the channel in which they shop. The company has shown a high degree of creativity when it comes to achieving differentiation with its new catalog. It has used...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics