TITLE

Office Max debuting new national ad campaign

PUB. DATE

March 2002

SOURCE

Furniture/Today;3/4/2002 Supplement, Vol. 26, p14

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Reports the launching of a national branding advertising campaign by the office superstore chain OfficeMax Inc. in the U.S. Design of the campaign; tools needed for the competitive business environment; Use of national network radio with a series of commercials for the debut of the campaign.

ACCESSION #

6306090

 

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