TITLE

Six Continents to invest in brands

AUTHOR(S)
Adams, Bruce
PUB. DATE
March 2002
SOURCE
Hotel & Motel Management;3/4/2002, Vol. 217 Issue 4, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the planned investments of Six Continents Hotel. Renovation of existing Inter-Continental Hotel and Resorts; Establishment of brand value proposition of Crowne Plaza and Inter-Continental brands; Enhancement of information technology infrastructure.
ACCESSION #
6302261

 

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