TITLE

Upfront May Pump Up Volume

AUTHOR(S)
Lafayette, Jon
PUB. DATE
June 2011
SOURCE
Multichannel News;6/20/2011, Vol. 32 Issue 25, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the estimated increase in the portion of cable industry in the advertisement-sales auction by at least 15% in 2011, which will bring a total volume of 9.4 billion dollars on advertising commitments.
ACCESSION #
63007336

 

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