When Chicken Soup Doesn't Cure Ailing Sales, Health Communications Adjusts Expectations

Holt, Karen Jenkins
February 2002
Book Publishing Report;2/25/2002, Vol. 27 Issue 8, p1
Trade Publication
Reports the decline in the sales of the book 'Chicken Soup for the Soul' published by Health Communications Inc. (HCI) in the U.S. Views of HCI president Peter Vegso on the revenues generated by the publishing; Details of the intuitive approach of HCI to books; Popularity of the HCI books among the teen population.


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