TITLE

When Chicken Soup Doesn't Cure Ailing Sales, Health Communications Adjusts Expectations

AUTHOR(S)
Holt, Karen Jenkins
PUB. DATE
February 2002
SOURCE
Book Publishing Report;2/25/2002, Vol. 27 Issue 8, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the decline in the sales of the book 'Chicken Soup for the Soul' published by Health Communications Inc. (HCI) in the U.S. Views of HCI president Peter Vegso on the revenues generated by the publishing; Details of the intuitive approach of HCI to books; Popularity of the HCI books among the teen population.
ACCESSION #
6299657

 

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