Behind Comcast's Gold Rush

Reynolds, Mike; Farrell, Mike
June 2011
Multichannel News;6/13/2011, Vol. 32 Issue 24, p88
The article focuses on how NBC Universal Inc. (NBCU) will profit from its bid for the 2012 Olympic Games in London, England. Some analysts emphasize that the path to profitability depends on higher fees and ad sales. Media analyst Matt Harrigan says that NBCU is to profit from its bid depending on where the event will be held. Media analyst Ben Swinburne stresses that the costs of the company's bid are basically flat given the money it paid for two games.


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