TITLE

Ethical Perceptions of Field Sales Personnel: An Empirical Assessment

AUTHOR(S)
Dubinsky, Alan J.; Jolson, Marvin A.; Michaels, Ronald E.; Kotabe, Masaaki; Chae Un Lim
PUB. DATE
September 1992
SOURCE
Journal of Personal Selling & Sales Management;Fall92, Vol. 12 Issue 4, p9
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Much research attention has been directed over the past twenty-five years to ethical issues in marketing. One area of marketing that is gaining research interest is the selling arena. Despite the extant literature on selling ethics, few studies have focused on identifying situations that pose ethical problems for field sales personnel. This paper reports results of an investigation that examined salespeople's perceptions concerning what selling situations or practices are ethical questions, what situations are presently addressed by company policies, and what situations should be addressed by company policies. Findings reveal that salespersons seemingly are desirous of receiving more management guidance than they currently are receiving regarding their ethical concerns. Implications for managers and researchers are provided.
ACCESSION #
6291155

 

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