Molson Coors, embedding the 'Our Brew' cultural framework

Ashworth-Davies, Tracey
July 2011
People Management;Jul2011, p61
The author discusses how Molson Coors brewing company is overcoming obstacles to become a top four global brewer in terms of profitability. According to her, the company developed a global cultural framework in 2009 to guide the business to long-term success. She added that the company decided to embed the framework through their national conference in February 2010. The author also elaborated on how the company shared their accomplishments with all employees through a special section on the intranet and an internal social networking site.


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