TITLE

Molson Coors, embedding the 'Our Brew' cultural framework

AUTHOR(S)
Ashworth-Davies, Tracey
PUB. DATE
July 2011
SOURCE
People Management;Jul2011, p61
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author discusses how Molson Coors brewing company is overcoming obstacles to become a top four global brewer in terms of profitability. According to her, the company developed a global cultural framework in 2009 to guide the business to long-term success. She added that the company decided to embed the framework through their national conference in February 2010. The author also elaborated on how the company shared their accomplishments with all employees through a special section on the intranet and an internal social networking site.
ACCESSION #
62855982

 

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