Syedain, Hashi
July 2011
People Management;Jul2011, p28
The article discusses how Cable & Wireless Worldwide (CWW) is utilizing high-technology employee communications to develop a new culture according to its people director Debbie Meech. It states that CWW must alter itself from a seller and servicer of equipment into a provider of comprehensive technology services. Social media is being used by the company to promote peer-to-peer communication and knowledge sharing. CWW was established in March 2010 from the demerger of Cable & Wireless Plc into two separate entities.


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