Gizmos, logos and novellas

Remus, Paul C.; Malinowitz, Morgan J.
July 2011
New Hampshire Business Review;7/15/2011, Vol. 33 Issue 14, p24
The article discusses the importance for entrepreneurs to understand the nature and value of intellectual property to manage it strategically. It advises the need for entrepreneurs to obtain a patent of their creations from the U.S. Patent and Trademark Office (PTO) to protect their inventions. It also suggests entrepreneurs to establish ways in maintaining the secrecy of their creations by requiring employees to sign confidentiality agreements and by limiting disclosure.


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