Can Restaurateurs Tame the CRM Monsters They Create?

Hamilton, Mark
July 2002
Hospitality Upgrade;Summer2002, p1
Trade Publication
The article explores the strategy that implements advanced customer relationship management (CRM) initiative. It outlines and discusses the three options for a restaurant proprietor that wants to join into a structured approach to CRM which include the point-of-sale (POS) option, the outsourced option, and the use of a third-party application. It notes that successful CRM implementation is obtained through good training and good management through human interaction with the customer.


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