TITLE

The ABCs of CRM--Part 1 of 2

AUTHOR(S)
Haley, Mark; Watson, Bill
PUB. DATE
July 2002
SOURCE
Hospitality Upgrade;Summer2002, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article describes the customer relationship management (CRM) for hotel enterprises and outlines the major strategic components for a CRM initiative. CRM systems are apparently the technology tool used by hotel companies to increase their quality, heighten return patronage, and fill out profits. It discusses the basic stages of CRM and its strategic elements for a successful CRM initiative in a service organization.
ACCESSION #
62852563

 

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