TITLE

The Role of Advocacy

AUTHOR(S)
Seiling, Jane Galloway
PUB. DATE
March 2002
SOURCE
Executive Excellence;Mar2002, Vol. 19 Issue 3, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Details several ways of improving the welfare of corporate advocates. Establishment of beneficial relationships with others; Communication of an interpretation of the purpose behind what is being promoted; Demonstration of authenticity and legitimacy.
ACCESSION #
6283774

 

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