TITLE

How Restaurant Web Sites Miss the Mark

AUTHOR(S)
Ziperovich, Marcelo
PUB. DATE
October 2002
SOURCE
Hospitality Upgrade;Fall2002, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers tips on how restaurants can improve their online marketing through their web sites. It says that restaurants should have the right uniform resource locator (URL) with typically associated abbreviations for customers to find the restaurant. It states that location finder must be simple which reflects the display quality of menu, packaging, and interior design of the restaurant. Moreover, online menu with nutritional information, photographs, and descriptions are considered.
ACCESSION #
62828243

 

Related Articles

  • Now is the time…. GAGNON, RICHARD // Massbuilder;2008 4th Quarter, p14 

    The article discusses the use and benefits of Web sites as a marketing tool. The author notes that having a Web site is a cost-effective way to give a company more professional image and help customers understand and differentiate products and services. It offers tips and techniques in setting...

  • The new natural search spam. KLAIS, BRIAN // Multichannel Merchant (Penton Media, Inc.);Feb2009, Vol. 5 Issue 2, p17 

    The article discusses the pros and cons of faceted navigation systems on retail Web sites. Attribute-based or faceted navigation systems on sites make it easier for customers to filter, sort, navigate and buy products, but such systems confuse search engines by generating large numbers of...

  • DDIonline.com launches!  // Display & Design Ideas;Jun2010, Vol. 22 Issue 4, p11 

    The article reports that "DDI Magazine," has launched a new uniform resource locator (URL) www. ddionline.com for its website.

  • CORRECTIONS.  // Crain's New York Business;1/2/2012, Vol. 28 Issue 1, p0003 

    A correction to the article "New York, New York" in the December 12, 2011 issue is presented which discusses NewYears.com's marketing of local venue tickets for the New Year's Eve.

  • Website marketing turnoffs. Kawasaki, Guy // Entrepreneur;Jun2009, Vol. 37 Issue 6, p30 

    The article discusses the Internet marketing turnoffs which could hinder the adoption of products and services. It says that users should not be forced to register and the web site's uniform resource locator (URL) should be short. It notes that a search box, bookmarks and electronic mail...

  • Ebookers creates personalised sites to entice customers online. Dudley, Dominic // New Media Age;3/17/2005, p4 

    This article reports on the 2005 plan of Ebookers to create up to 45,000 personalised Web sites in a bid to get its offline customers to move online. The travel group, which also runs a number of offline businesses, will launch the campaign in the next few weeks, creating personalised Uniform...

  • THREE TIPS to get more mileage out of your existing Web marketing efforts. McCann, Bob // Outdoor Power Equipment;Feb2012, Vol. 55 Issue 2, p28 

    The article presents tips on how to maximize and improve the return of investments in internet marketing campaigns. It says that the company web site or the uniform resource locators (URLs) should have complete information, where it should present the address, telephone numbers, and advertising...

  • Tip. Gates, James // Learning & Leading with Technology;May2011, Vol. 38 Issue 7, p34 

    The article offers the author's insights on the use of Google web site http://docs.google.com/demo, that give users temporary universal resource locator (URL) to a document for use of teachers in their brainstorming sessions.

  • Effective Web Sites. Bohi, Heidi // Alaska Business Monthly;Oct2009, Vol. 25 Issue 10, p26 

    The article focuses on effective Web sites for business growth in Alaska. It highlights the efforts of Continental Auto Group (CAG) to launch a Web site which makes the entire buying process easier for both buyers and suppliers. It also notes the effectiveness of Web sites in promoting tourism...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics