A Registered Guest Ledger of One

Schubach, Michael
October 2001
Hospitality Upgrade;Fall2001, p1
Trade Publication
The article offers the author's insights regarding the ways on how hotel marketing manager can focus on guest-centric technology and marketing. The author mentions that hotel marketing manager should focus on individual guest recognition to win a hotel's market. The author states that hotel marketing manager should use their own standards to their guests to please a wider audience.


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