TITLE

Customer Relationship Management: Is Your Approach Successful?

AUTHOR(S)
Inge, Jon
PUB. DATE
October 2001
SOURCE
Hospitality Upgrade;Fall2001, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information related to customer relationship management (CRM) systems in hospitality industry. It mentions several benefits of CRM such as better response to guest and customer inquiries, better quality data, and better targeted marketing campaigns. It says that identification of areas needed to be improved is one of things to consider before CRM application. It discusses several customer touch point areas which can contribute to data collection for CRM application.
ACCESSION #
62828219

 

Related Articles

  • Integrating information resources to develop strategies. Schultz, Don E. // Marketing News;01/20/97, Vol. 31 Issue 2, p10 

    The article presents advice related to integrated marketing. According to the author, a critical part of integrating business strategy is constructing aligned and integrated data bases. Many organizations have focused on the end user as the basis for developing data bases. They have done this...

  • Are B2B marketers really out of the loop? Cook, Steve // Precision Marketing;1/12/2007, Vol. 19 Issue 6, p14 

    The article discusses the importance of well-built database to business-to-business (B2B) marketing in Great Britain. It has been noted that B2B marketers tend to have a disjointed relationship with their databases. Databases are made to focus on individual files and marketers must examine their...

  • FEELING LONELY? GET MORE MAIL. VIVEIROS, BETH NEGUS // Multichannel Merchant (Penton Media, Inc.);Oct2009, Vol. 5 Issue 10, p56 

    The article offers information on a mail project that could provide marketing ideas to marketers in the U.S. According to the author, the web site IGotAnEnvelope.com encourages people to leave self addressed stamped envelopes in public places. The envelopes are said to have notes encouraging...

  • Customisation with crossed-basis sub-segmentation. Malthouse, Edward C.; Elsner, Ralf // Journal of Database Marketing & Customer Strategy Management;Oct2006, Vol. 14 Issue 1, p40 

    The paper proposes a cost-effective method of creating customised marketing contacts, and tests the method with a large field experiment. The firm should sub-segment its customers in different ways using complementary basis variables, and create marketing contacts that are comprised of content...

  • Software patenting in a state of flux. Nettleton, Ewan // Journal of Database Marketing & Customer Strategy Management;Jun2009, Vol. 16 Issue 2, p168 

    Computer software is an essential resource for database marketers, with a wide variety of products available with increasingly sophisticated functionality. However, some database marketers and the software companies that supply them may not have considered the extent to which such software...

  • Marketers seek info on whom to avoid. Loro, Laura // Advertising Age;12/18/1995, Vol. 66 Issue 51, p25 

    The article presents a sampling of news, trends and insights from the 1995 National Center for Database Marketing conference held in Orlando, Florida. A reports affirmed that database marketing is increasingly being used to identify consumers that marketers do not want to reach. A study unveiled...

  • Mining and monitoring social media. Fisher, Mike // DM News;3/16/2010, p16 

    The article discusses the best practices used by database marketers in handling new customer information available in the digital world focusing on social media mining and monitoring in list and database marketing industry in the U.S. It notes the factors to consider in building brand awareness,...

  • New Year's resolution: use that data correctly. Reed, David // Data Strategy;Dec2005/Jan2006, Vol. 2 Issue 3, p38 

    The article comments on the importance of checking customer datasets to remove inaccurate records. It highlights the relevance of reforming public domain data. It presents an overview of two proposals that limit the scope of commercial data management and usage. It discourages the practice of...

  • GROUP EFFORT. Lett, Stephen R. // Chief Marketer (Penton Media, Inc.);Feb/Mar2012, Vol. 3 Issue 7, p31 

    The article offers tips on using a cooperative database in a direct-mail campaign. To maximize the results, there is a need to mail all available names rather than mailing smaller quantities to more model selects. It advises against modifying or changing the proven models but one should test new...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics