TITLE

Technology Dilemmas: What have IT investments done for you lately?

AUTHOR(S)
Lauer, Elizabeth
PUB. DATE
July 2001
SOURCE
Hospitality Upgrade;Summer2001, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the author's insights regarding information technology (IT) investments in hotel industry. The author states that IT investments involve marketing risks in hoteliers due to complex challenges in technology budgets, capital and initiatives. Moreover, the author suggests the importance of knowledge and strategies to manage IT investments successfully.
ACCESSION #
62828209

 

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