Integrate…or PERISH!

Lauer, Elizabeth
July 2001
Hospitality Upgrade;Summer2001, p1
Trade Publication
The article offers the author's insights on the use of improved systems integration in hotels. The author states that the growing consolidation of hotels and software firms in marketplace for improved integration of hotels systems is a good start. The author also mentions that attainment of customer intimacy or better treatment of high-value customers can only be through improved integrated systems. She adds that systems integration is vital if hotels compete in global marketplace.


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