How to Effectively Sell During Low Demand Periods

Loftness, Mary
July 2001
Hospitality Upgrade;Summer2001, p1
Trade Publication
The article focuses on how to make effective selling in hotel industry during low demand periods. It states that customer relationship management (CRM) program allows hotels to effectively market their customers through direct mail or electronic mail message (e-mail). Moreover, to effectively manage the program, one should get the data from property management systems and into usable direct mail file. It offers steps to make direct mail offers enticing to guests.


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