Pioneers, Flaming Arrows and the ASP Front Office System

Squires, Michael
July 2001
Hospitality Upgrade;Summer2001, p1
Trade Publication
The article focuses on the adoption of application service provider (ASP) front office systems in the hospitality industry to run their properties and chains. It states that several vendors rolled out the ASP technology to their chain clients, wherein they used the public Internet, wide area network (WAN), and virtual private network (VPN). It says that the ASP enables the chain properties to instant cross-selling, yield management control, and real-time customer relationship marketing (CRM).


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