Do We Need More Technology Shows?

Cahill, John J.
April 2001
Hospitality Upgrade;Spring2001, p1
Trade Publication
The article offers information on attending technology (tech) shows in the hotel industry. It says that shows are organized for educational service and for profit purposes in which exhibitors introduce their new products. However, it pose a difficult situation among exhibitors due to the exhibiting cost like booth rental fees which could give companies a negative return on investment (ROI). It suggests that executives should attend only one comprehensive tech show each year to address such case.


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