The Internet Sparks a Data Mining Revolution

Green, Cindy Estes
October 2000
Hospitality Upgrade;Fall2000, p1
Trade Publication
The article focuses on the importance of data mining in hospitality industry. It states that data mining is essential in conducting market share analysis, devising distribution strategy and communications, creating customer relationship and develops yield or revenue management. Moreover, it mentions the involvement of the Internet in creating a data mining revolution and technological innovations in hotel bookings.


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