An Embarrassment of Riches -- Avoiding the Tsunami of Sales Information

Inge, Jon
October 2000
Hospitality Upgrade;Fall2000, p1
Trade Publication
The article focuses on developments in technology used in hotel industry. It says that various developments in technology used for strategic marketing of hotels are focused on areas such as selling and marketing to frequent individual, transient guests (FITs), working with meeting planners and groups, and sales for automation systems. It suggests that one should make hard choices of which powerful tools including customer relationship management (CRM) solutions to be used.


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