Digital Marketing: Streaming Video, Virtual Tours and 360 Degrees of Wild, Whirling WOW!

Lauer, Elizabeth
October 2000
Hospitality Upgrade;Fall2000, p1
Trade Publication
The article focuses on the use of technology like Internet as marketing tools in hospitality industry. It says that Internet transformed mass marketing among consumers in online search for travel destinations and that the ability to attract consumers through hotel web site increases the chances to book for accommodations and services. Moreover, high-technology marketing tools such as streaming video and panoramic photography offer meeting planners confidence and help them in making decisions.


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