Why would I ever need a consultant?

Ozawa, Mark
July 2000
Hospitality Upgrade;Summer2000, p1
Trade Publication
The article offers information on several factors to consider concerning the need of consultants to address the marketing problems in hospitality industry. It states that consultants can evaluate and recommend strategy regarding the technology and environment of hotel or clubs. It says that objective identification is the most critical step in technology initiative. It mentions several factors to consider when consultants play role in the organizational board such as overall project review.


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