TITLE

Why would I ever need a consultant?

AUTHOR(S)
Ozawa, Mark
PUB. DATE
July 2000
SOURCE
Hospitality Upgrade;Summer2000, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on several factors to consider concerning the need of consultants to address the marketing problems in hospitality industry. It states that consultants can evaluate and recommend strategy regarding the technology and environment of hotel or clubs. It says that objective identification is the most critical step in technology initiative. It mentions several factors to consider when consultants play role in the organizational board such as overall project review.
ACCESSION #
62828148

 

Related Articles

  • 3 Steps to Online Parts Sales Success. Danes, Lisa // Yard & Garden;Mar/Apr2012 Suppleme, p18 

    The article focuses on the three steps to determine online parts sales goals and strategy for successful implementation. It discusses the significance of identifying the target market and knowing what their objective is in order to sell a product. Also discussed is the need to decide which lines...

  • Getting Behind the Buzz of Strategic Planning.  // Business in Calgary;Mar2013, Vol. 23 Issue 3, p22 

    The article focuses on the need to address and define strategic planning, which devotes precious company energy and resources to the implementation of what is essential for the company. It examines how a business can change direction to take advantage to avoid pitfalls when addressing strategic...

  • DETERMINING GOALS. Borth, Kelly // Smart Business Columbus;Nov2012, Vol. 21 Issue 2, p7 

    In this article, the author focuses on setting effective business goals. She states that executives should determine the number of prospective meetings required to be held to discuss activities of the business. She further states that executives should also determine marketing and operational...

  • Marketing's Role In Redefining A Brand. Ford, W. Sean // Global CMO;Nov/Dec2013, Vol. 9 Issue 1, p34 

    The article presents brief information on the role of marketing in redefining the value of brand. It states that even troubled brands can return to market relevance strategy with self-assessment, collaboration, and tight alignment with business objectives. It further suggest that marketing,...

  • What you need to be doing in search. Cooper, Will // Marketing Week;5/26/2011, Vol. 34 Issue 21, p49 

    The author provides tips for marketing personnel on how to effectively conduct search activities to determine the feedbacks of the customers regarding the performance of their brands.

  • Marketing Integration for Land Developers. Verda, Dominic J. // Journal of Marketing;Oct76, Vol. 40 Issue 4, p105 

    The article reports on the development of an integrated marketing plan formulated by land developers. The author focuses on analyzing case studies in which marketing personnel was brought into a project early in order to steer the marketing strategy in the right direction. In many cases the...

  • A Study on Green Marketing. Vinayagamoorthy, A.; Sakila, N. // Journal of Commerce & Management Thought;Jan-Mar2013, Vol. 4 Issue 1, p78 

    In today's business world environmental issues play an important role in marketing. All most all the governments around the world have concerned about green marketing activities that they have attempted to regulate them. Green marketing refers solely to the promotion or advertising of products...

  • RANTS & RAVES.  // Travel Trade Gazette UK & Ireland;11/24/2011, Issue 2983, p23 

    The article provides an answer to a question on the need to adopt marketing strategy in hospitality industry.

  • NUMEROUS ISSUES WEIGH ON MINDS OF AGENCIES, CLIENTS.  // Agri Marketing;May2005, Vol. 43 Issue 4, p36 

    Presents a question and answer advisory regarding the business strategy of agricultural agencies and their relationship with clients in the agricultural industry. Key elements in providing effective sales growth in agriculture business; Concerns about marketing and solution to help the industry;...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics