Why Good Projects Go Bad Practical Project Advice

Alexander, Logan
July 2000
Hospitality Upgrade;Summer2000, p1
Trade Publication
The article focuses on various project management law which can be apply to mitigate project risks. It mentions that the value of the project to the business should be understood by the project managers to mitigate the effect of Murphy's Law, the most famous project management law. It states the necessity of integrated systems for organizations who want to leverage marketing information and maximize the customer relationship management.


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