TITLE

Direct campaigns gobbling up bigger share of ad market

AUTHOR(S)
Goodale, Greg
PUB. DATE
February 2002
SOURCE
Warsaw Business Journal;2/18/2002, Vol. 8 Issue 7, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the effectiveness of direct marketing campaigns in increasing corporate profit in Poland. Control of the direct marketing firms on the advertising market; Lists of direct marketing tools; Demand for direct services.
ACCESSION #
6280914

 

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