TITLE

Paddy Power calls £6m creative review

AUTHOR(S)

Kimberley, Sara

PUB. DATE

June 2011

SOURCE

Campaign (UK);6/17/2011, Issue 24, p1

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article focuses on the move of Paddy Power PLC to conduct a review of its 6 million British pound creative account following the appointment of its incumbent agency Big Al's Creative Emporium Ltd.

ACCESSION #

62807451

Tags: PADDY Power PLC;  EARNINGS management;  BIG Al's Creative Emporium Ltd.

 

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