TITLE

Cingular Stresses Quality, Not Quantity

AUTHOR(S)
McCall, Margo
PUB. DATE
January 2002
SOURCE
Wireless Week;01/28/2002, Vol. 8 Issue 4, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the focus of Cingular Wireless to quality in marketing wireless communications for the third and fourth quarter of 2001. Total number of subscribers reported by Cingular Wireless for both quarters; Objective of the quality practice; Comparison of Cingular Wireless' subscribers in both quarters with that of its competitors. INSET: Cingular Wireless Forth-Quarter Figures.
ACCESSION #
6267715

 

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