Cingular Stresses Quality, Not Quantity

McCall, Margo
January 2002
Wireless Week;01/28/2002, Vol. 8 Issue 4, p6
Trade Publication
Deals with the focus of Cingular Wireless to quality in marketing wireless communications for the third and fourth quarter of 2001. Total number of subscribers reported by Cingular Wireless for both quarters; Objective of the quality practice; Comparison of Cingular Wireless' subscribers in both quarters with that of its competitors. INSET: Cingular Wireless Forth-Quarter Figures.


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