TITLE

Press for attention

AUTHOR(S)
Jackson, Colin
PUB. DATE
September 2001
SOURCE
Money Marketing;9/20/2001, p67
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Gives advice on promoting name awareness for financial firms. Factors to consider in sponsorship deals; Tips on getting involved with radio and television broadcasting.
ACCESSION #
6267685

 

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