Is there an association between seeing incidents of alcohol or drug use in films and young Scottish adults' own alcohol or drug use? A cross sectional study
- Italian alcohol advertising: a qualitative content analysis. Beccaria, Franca // Contemporary Drug Problems;Fall2001, Vol. 28 Issue 3, p391
Investigates the drinking patterns represented in the advertising of different types of alcoholic products focusing on the activities, environment and values associated with alcohol consumption in Italy. Content analysis of the alcoholic beverage advertising in terms of drinking styles,...
- Vintners eye campaign to stimulate imbibing. Voight, Joan // Adweek Western Edition;9/25/95, Vol. 45 Issue 39, p3
Reports on winery cooperative Wine Market Council's (WMC) search for an advertising agency to handle their nationwide campaign to promote wine drinking. WMC's plan to launch a television promotional costing $5-10 million; Possible awarding of the account to San Francisco, California-based...
- Campaign highlights risks of excessive alcohol intake. // Cancer Nursing Practice;Feb2011, Vol. 10 Issue 1, p4
The article highlights the campaign 'Drinking causes damage you can't see', which was launched in north east England by Balance, Great Britainâ€™s first alcohol office funded by the National Health Service (NHS), to raise public awareness about the effects of excess alcohol, and recommend...
- Alcohol advertisements on TV: How will they affect kids? LaForey, Patricia; David, Joel // New York Amsterdam News;02/08/97, Vol. 88 Issue 6, p20
Discusses whether the advertising of liquor could have a negative impact on children. How liquor commercials can affect children's behavior; Dangers of drinking hard liquor.
- The Social Implications Of The Publicity. Gherasim, Daniel // Economy Transdisciplinarity Cognition;2011, Vol. 14 Issue 1, p419
Publicity is one of the most important instruments used by companies in order to orient convincing communications towards buyers and other public categories. Publicity builds up a certain reality, aims attitudes and indicates specific values and the communication ways diversify and multiply...
- Alcohol and Tobacco. // Current Science;11/5/99 Supplement, Vol. 85 Issue 5, p3
Reports on alcohol and tobacco use in the United States in the 1990s.
- Forster shapes NHS debate over drink. Wallace, Cathy // PRWeek (London);5/21/2010, p20
The article offers information about the Big Drink Debate campaign created by communications agency Forster for the Department of Health South East, National Health Service (NHS) South Central and NHS South East Coast, which aims to generate a debate around alcohol drinking in South East England.
- Government plans shock approach in binge-drinking ads. // Campaign (UK);4/4/2003, Issue 14, p8
Reports that the British government has planned a shock approach advertising campaign aimed at reducing 'binge drinking' by youngsters in the country. Reason behind the government's decision to opt for shock approach; Influence of advertising on behavior of people; Views of youngsters regarding...
- Anti-booze ads can drive you to drink. // South Asian Post;3/4/2010, p7
The article reports on the reverse effect of anti-drinking advertisements to the viewers drinking alcohol.