TITLE

Partner selection in market-driven strategic alliances

AUTHOR(S)
Klein, Saul; Dev, Chekitan
PUB. DATE
September 1997
SOURCE
South African Journal of Business Management;Sep97, Vol. 28 Issue 3, p97
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Deals with selecting a strategic alliance partner. Overview of the strategic alliances within the context of symbiotic marketing; Classification of market-driven strategic alliance model; Partners appropriate for each classification of strategic marketing alliances.
ACCESSION #
62632

 

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