TITLE

DEVELOPING A LOGICAL APPROACH TO THE TEACHING OF BUSINESS WRITING

AUTHOR(S)
Douglas, George H.
PUB. DATE
July 1968
SOURCE
Journal of Business Communication;Summer68, Vol. 5 Issue 4, p25
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The author believes that the communication needs of college students of business can best be met by a rigorous writing course which stresses the logical and developmental aspects of writing. He feels that the reason a "subject matter" of communications has intruded into writing courses is that teachers have felt the mere writing course to be trivial. But the special field of communications with its own lingo and jargon is not what is needed to add stature to the business writing course. What is needed is a higher-level approach to writing which spurns the "formula" approach of most current business writing textbooks.
ACCESSION #
6239961

 

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