Social marketing sales climb

Althaus, Frances
December 1997
International Family Planning Perspectives;Dec97, Vol. 23 Issue 4, p147
Academic Journal
Presents that contraceptive social marketing programs provides couple-years of protection (CYP) based from the DKT International report. Number of programs in several countries in 1996; CYP provided by China in its full year of operation; Comparison of the rate of target market of programs in 1995 and 1996.


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