TDECU Checking Promo Paying $1K A Day For Year

Birch, Ray
July 2011
Credit Union Journal;7/4/2011, Vol. 15 Issue 25, p1
Trade Publication
The article offers information on the strategic checking promo of the Texas Dow Employees Credit Union (TDECU) to attract new checking accounts and members. It mentions that TDECU awards 1,000 dollars every calendar day and bases the chances of members to win on their account standing and banking activity for the day of the drawing. According to executive vice president (EVP) Stephanie Sherrodd, they had noticed an increased in debit transactions and checking accounts.


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