TITLE

TDECU Checking Promo Paying $1K A Day For Year

AUTHOR(S)
Birch, Ray
PUB. DATE
July 2011
SOURCE
Credit Union Journal;7/4/2011, Vol. 15 Issue 25, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the strategic checking promo of the Texas Dow Employees Credit Union (TDECU) to attract new checking accounts and members. It mentions that TDECU awards 1,000 dollars every calendar day and bases the chances of members to win on their account standing and banking activity for the day of the drawing. According to executive vice president (EVP) Stephanie Sherrodd, they had noticed an increased in debit transactions and checking accounts.
ACCESSION #
62327707

 

Related Articles

  • TEXAS CREDIT UNION OFFERS GAS DISCOUNTS FOR DEBIT CARD USE.  // CardLine;10/23/2009, Vol. 9 Issue 43, p34 

    The article reports that according to the publication "Credit Union Journal," Texas Dow Employees Credit Union is offering gas discounts to its debit card users in October 2009. The credit union, in association with Buc-ee's Ltd., is offering a 30-cents-per-gallon discount on gas purchases. The...

  • 1 CU's Mantra: 'Tech For Transactions, People Give Advice'  // Credit Union Journal;4/23/2012, Vol. 16 Issue 17, p18 

    The article reports on the branching out of several credit unions (CU) to function as sales and engagement centers aside from the increasing online and mobile banking transactions. According to Stephanie Sherrodd, Texas Dow Employees Credit Union's (TDECU) executive vice president (EVP) and...

  • Texas Dow Employees Increases Courtesy Pay Usage.  // Credit Union Times;9/8/2010, Vol. 21 Issue 34, p8 

    The article reports on the implementation of an overdraft opt-in plan by Texas Dow Employees Credit Union wherein members are separated by usage while targeting those who used the service mostly.

  • TDECU Plugs Into the Games Smartphones -- and Members -- Can Play. di Giovanni, Myriam // Credit Union Times;6/23/2010, Vol. 21 Issue 25, p19 

    The article reports on the Texas Dow Employees Credit Union's (TDECU) new scheme and promotional strategy, the foursquare, which is a mobile-base application that allows users to check in anywhere.

  • $1,000 A Day Draws Deeper Relationships.  // Credit Union Journal;12/19/2011, Vol. 15 Issue 49, p17 

    The article reports on the on the goal of the Texas Dow Employees Credit Union (TDECU) for making 1,000 dollar A Day checking offer that boost checking growth by 30 percent every year.

  • 'Urgent' Effort Leads To 15% Income Increase. Birch, Ray // Credit Union Journal;9/20/2010, Vol. 14 Issue 38, p12 

    The article reports that the overdraft revenue of Texas Dow Employees Credit Union increases by 15% after the new comprehensive marketing campaign that it had implemented which puts courtesy pay as a benifit of its member.

  • CUSO Growth Strategy.  // Credit Union Times;1/18/2012, Vol. 23 Issue 2, p14 

    The article presents information related to the growth of Texas Dow Employees Credit Union which includes purchase of Associated Insurance Agency Inc. in Houston, Texas.

  • Taking A Local Strategy To National Competition.  // Credit Union Journal;9/12/2011, Vol. 15 Issue 35, p16 

    The article reports on the shifting of Texas Dow Employees Credit Union (TDECU) into a community charter to achieve more competitive edge.

  • Texas Credit Union Offers Family Credit Card.  // CardLine;3/26/2010, Vol. 10 Issue 13, p22 

    The article evaluates the family credit card from Texas Dow Employees Credit Union.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics