TITLE

Exiting Gracefully

AUTHOR(S)
Picoult, Jon
PUB. DATE
June 2011
SOURCE
Best's Review;Jun2011, Vol. 112 Issue 2, p80
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers some tips for insurers when ending a product line. It states that insurers should reach public with explanatory communications such as public announcements or through personal phone calls and visits with written messages. It says that insurers should ensure that communications to consumers have clearly explains the reason of ending the product line. Meanwhile, it mentions the announcement of Genworth Financial Inc. on its end on variable annuities business in January 2011.
ACCESSION #
62293087

 

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