Exiting Gracefully

Picoult, Jon
June 2011
Best's Review;Jun2011, Vol. 112 Issue 2, p80
Trade Publication
The article offers some tips for insurers when ending a product line. It states that insurers should reach public with explanatory communications such as public announcements or through personal phone calls and visits with written messages. It says that insurers should ensure that communications to consumers have clearly explains the reason of ending the product line. Meanwhile, it mentions the announcement of Genworth Financial Inc. on its end on variable annuities business in January 2011.


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