Colgate Completes Purchase of Sanex Personal Care Brand in Europe

June 2011
Biomedical Market Newsletter;6/30/2011, p816
The article reports on the purchase of the Sanex personal care brand from Unilever Group by Colgate-Palmolive Co. in 2011. The agreement to buy Sanex brand was signed and disclosed in March. According to Ian Cook, chairman, president and chief executive officer (CEO) of Colgate, the company is excited in moving forward on the strategically significant acquisition that will strengthen the position of Colgate in shower gel categories.


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