TITLE

Texting for dollars

AUTHOR(S)
Furey, Cynthia
PUB. DATE
July 2011
SOURCE
Dealernews;Jul2011, Vol. 47 Issue 7, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers tips on how to get started in text message marketing, according to Melinda Krueger, marketing consultant at ExactTarget Inc. in the U.S. She says that businesses should think the need of their customers in marketing. She emphasizes that a value statement should be developed which entails condensing everything what one has thought of into one short, simple message to consumers. She stresses that businesses need to promote their efforts in text message marketing to customers.
ACCESSION #
62251810

 

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