Roland Sands expands his empire

Johnson, Dennis
July 2011
Dealernews;Jul2011, Vol. 47 Issue 7, p14
Trade Publication
The article focuses on the business expansion of Roland Sands Design in Los Alamitos, California. The company grows from operating as the design arm of Performance Machines (PM) to a standalone operation with unique business models in the powersports industry. It adds apparel and a retail store to its hard parts and custom motorcycles. Its apparel line borrows from the bikes and bolt-on part that it produces.


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