TITLE

Roland Sands expands his empire

AUTHOR(S)
Johnson, Dennis
PUB. DATE
July 2011
SOURCE
Dealernews;Jul2011, Vol. 47 Issue 7, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the business expansion of Roland Sands Design in Los Alamitos, California. The company grows from operating as the design arm of Performance Machines (PM) to a standalone operation with unique business models in the powersports industry. It adds apparel and a retail store to its hard parts and custom motorcycles. Its apparel line borrows from the bikes and bolt-on part that it produces.
ACCESSION #
62251799

 

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