Engaging Communities: Content and Conversation

June 2011
Nieman Reports;Summer2011, Vol. 65 Issue 2, p12
The article discusses the importance for journalists to engage with communities. She cites that some journalists seek to achieve community engagement by conversing with people in their communities and using social media. She notes the obligation of journalists to try to connect with the people who want and need their content the most. She points out that editors should require the inclusion of a community engagement component in stories that they publish.


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