Community: A New Business Model for News

June 2011
Nieman Reports;Summer2011, Vol. 65 Issue 2, p5
The article discusses the concept of community as a business model for news and journalism. It is noted that a high proportion of Internet users are participating in groups. New York University professor Clay Shirky explains how the Internet is enhancing social communication and collaboration. Some companies that have taken advantage of communities include service reviewer Angie's List, PatientsLikeMe and the software company Red Hat. According to the author, media organizations have to make a distinction between their audience and a community.


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