TITLE

Satisfaction as a weapon: Innovation in customer care is as important as it is in network equipment

AUTHOR(S)
Santo, Brian
PUB. DATE
July 2011
SOURCE
CED;Jul2011, Vol. 37 Issue 6, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the relevance of innovation in the customer care of the communication industry in the U.S. The communication industry intends to improve its customer service from billing to call center tools to installer scheduling systems to network management. The vendors have used consolidation and innovation to respond to the customer service needs of multichannel video programming distributors (MVPDs).
ACCESSION #
62087486

 

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