TITLE

Understanding What It Means To 'Know' Members Is Key

PUB. DATE
June 2011
SOURCE
Credit Union Journal;6/27/2011, Vol. 15 Issue 24, p68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the statement of Credit Union National Association (CUNA) Mutual Group vice president of consumer marketing Heather Thiltgen regarding the importance of understanding members as the key to get credit unions back on track in the U.S.
ACCESSION #
61991574

 

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