CEO of One Small CU Wonders Why More Aren't Sharing Debit Costs

Birch, Ray
June 2011
Credit Union Journal;6/27/2011, Vol. 15 Issue 24, p1
Trade Publication
The article reports on the assertion of Shetty Essmann, chief executive officer (CEO) of Montana Health Federal Credit Union in Billings, Montana, that transparency from credit unions (CUs) on the costs of their debit programs is needed. Essman asserts that transparency can help fight against retailers' claims that financial institutions seek to end debit interchange. She contends that CUs do not want to stop debit interchange, however, they are unwilling to reveal the actual debit card costs.


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